Getting to Know Avamah

 

In a saturated market, we wanted to do something different. Today the fashion industry is overly complex, making it difficult to define your own unique sense of style. We cut through the chaos, choosing to focus on simple, ready-to-wear, quality pieces that are flattering, easy to style and timeless.
Read on to find out more about what we stand for, why we do what we do, and how we can help you create effortless style daily…

 

 

Beautiful Basics…

We are all about simplicity. Clothing doesn’t have to be complex. Instead it should be stylish, flattering, versatile and easy to wear. Our collection of beautiful basics allows you to mix and match our pieces, to create your own unique look. Our styles come in four neutral shades - black, grey, white and nude, making everyday style simple. Neutrals are timeless and always look chic - our pieces can be mixed and matched, or styled with your own unique collection for a look that’s true to you.
 

 

Fuss-Free Style…

One of the biggest factors of our pieces is that they are designed to be completely fuss free. We all lead busy lifestyles, and few of us have time to look after clothing that requires lots of maintenance - from dry cleaning to ironing and specialist storage, what we need is clothing that’s always ready to wear. Made from unique fabrics, our scuba, satin and tulle fabrics are fuss free. Our pieces require no ironing, are crumple free and ready to wear, so that you can get on with your day looking and feeling amazing.

 

 

Style That Lasts…

Another issue that we wanted to address was the fact that fashion has become so throw-away. The fashion industry has a huge impact on the environment, and we didn’t want to be part of that. Our pieces are designed to last. The simple and timeless styles mean that you can love wearing our clothing for years. This in turn will help you reduce your consumption, instead choosing to invest in pieces with longevity, keeping clothing out of landfill.
 

Want to know more about how to style our pieces? Check out our mix and match style guide, or browse our collection here for style inspiration.